Tag Archives: marketing

The Naked Brand

GoodGuide is honored to be featured in a powerful new documentary film – which is having its San Francisco Premiere today. The Naked Brand is: about how corporations can help save the planet one small step at a time. It’s an introduction … Continue reading

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February Good News Roundup

With new developments arising in the Apple and Foxconn factory debacle, the media turned to GoodGuide as the expert source of information about these supply chain controversies. We’ve recapped some of the coverage below, along with some other highlights from … Continue reading

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How Would A Celebrity Rate?

It’s clear that Britney Spears is a slave for endorsements, as seen in her recent music videos that are chock-full of product placements. In honor of the bubblegum-pop-star-turned-scandal-magnet’s 30th birthday, here is a look at what Britney Spears would score if … Continue reading

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Five Words to Not Live By

Earlier this week, we saw a great list of greenwashing terms over at Huffington Post. We have a few more marketing terms of concern – words that lead you to believe in a concept that is unregulated and often subjective … Continue reading

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We Say Vegan, You Think…

Before jumping into this post, a short detour: Some people go vegan for ethical reasons. Others, like Bill Clinton, opt to go vegan for health reasons. For these individuals, those five letters are a highly prized discovery – a way … Continue reading

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Sugar By Any Other Name

As I write this post, lawyers in Los Angeles are having a battle royale over whether high fructose corn syrup can be called corn sugar. Stepping back just a little bit reveals that the real duel is between the Sugar … Continue reading

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Review the Transparency Toolbar to Win a $100 Amazon Gift Card!

Want to shop your values while shopping online? Download GoodGuide’s new Transparency Toolbar to instantly reveal whether products are safe, healthy, green and socially responsible. The new personal filer option allows you to see how products match up with your … Continue reading

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