2017 was a year filled with change in the consumer product landscape.
> Brands launched new product lines with promises of “better” ingredient labels.
> States took an interest in chemical transparency, and California’s Governor signed the Cleaning Products Right to Know Act in October 2017.
> Target pushed their suppliers towards full ingredient disclosure, including fragrance formulations.
> Seventh Generation and Method, leaders in chemical transparency, were joined by a handful of manufacturers in an initiative to disclose all ingredients in their beauty, personal care, baby, and cleaning products. Read more here.
Knowing what’s in a product gets you only part of the complete picture.
All of this forward progress for ingredient transparency is positive news or US consumers. But knowing what’s in the product only paints part of the picture. Brands are not providing any health effect information about these ingredients.
Consumers are Searching on GoodGuide
GoodGuide felt many of these events as consumers logged in to GoodGuide to search for ingredient health information.
A look back at the top searches on GoodGuide in 2017 tells this same story. GoodGuide’s ingredient health ratings will continue to give consumers a more complete picture of your favorite product’s chemical formulation, plus any health concerns it may carry with it.
The product categories that were most searched for in 2017:
- Laundry Detergent
- Hand Soap
- Household Cleaners
The top 20 ingredient searches were:
- Trisodium Phosphate
- Barium Sulfide
- Boric Acid
- Aluminum Sesquichlorohydrate
- Sodium Methyl 2 Sulfolaurate
- Alkyl Benzoate
- Tetrasodium Glutamate Diacetate
- Sodium Palm Kernelate
- Sodium Lauroyl Methyl Isethionate
- Trisodium Ethylenediamine Disuccinate
- Polyquaternium 10
- Iodopropynyl Butylcarbamate
- Propylene Glycol
- Isoamyl Laurate
- Peg 7 Glyceryl Cocoate
- Aluminum Zirconium Octachlorohydrex Gly
- Ethyl Alcohol
And finally, the top 15 brand name searches were:
- Shea Moisture
- Burt’s Bees