The dawn of a new year is a time we often use to look back and remember what happened. 2015 was a year of change in the consumer product landscape. There was an obvious rise in consumer demand for healthier, more sustainable products across categories like personal care, packaged food and household cleaners. Media outlets published a constant stream of stories covering supply chains and health concerns of the ingredients in many of the most popular products. Big food brands joined the conversation with announcements of ingredient removals, including Nestle’s announcement to remove artificial flavors and colors from more than 250 chocolate products by the end of the year.
GoodGuide felt many of these events as streams of new users visited the site and downloaded the app to begin their search for information. We are always curious about the search habits of GoodGuide users, what products are consumers searching for and which ingredients are they looking to learn more about? Let’s take a quick look back at the top searches on Goodguide in 2015.
The product categories that were most searched for:
- Household Cleaners
The top 10 ingredient searches were:
- Brominated Vegetable Oil
- Methyldibromo Glutaronitrile
- Cocamidopropyl Betaine
- Iodopropynyl Butylcarbamate
- Sodium Benzoate
- Agar Agar
- Propylene Glycol
And finally, the top brand name searches were:
- Burts Bees
- Rodan +Fields