Sneak Peek: the new

In just a few days, GoodGuide will unveil a new website design. Here’s your opportunity to take a behind-the-scenes look at what we’ve got in store. We hope you’ll check it out and let us know what you think in the comments section below.

A New, Streamlined Homepage

Homepage Homepage

In addition to a new look and feel, we’re streamlining our navigation to make made it even easier to search and find scientific ratings on over 200,000 consumer products. Speaking of our ratings, we’ve increased visibility into our methodologies, so you can better understand how we evaluate products, companies and their impact on our health, the environment, and society. We’ve also highlighted the highest rated products across our categories.

Improved Product Filters

Product Filters

Product Filters

The new features improved filtering options that let you find products that meet your specific concerns and criteria. With our new, simplified filters, you’ll no longer need to use the Purchase Analyzer to customize your personal shopping preferences — simply refine your search to narrow your product selections. (Note: If you connected your Amazon, Safeway,,, or accounts to the Purchase Analyzer, please be assured that these connections will be safely revoked and permanently removed from our system).

New Product Page Layout

Product Page

Product Page

You’ll find all the ratings details you’ve come to expect from GoodGuide in a simpler, more intuitive page. Drill down to learn what’s behind each rating and get detailed information about ingredients of concern. Use our “buy now” buttons for the products that meet your personal criteria.

GoodGuide Mobile



Take GoodGuide with you wherever you go! We’ve also streamlined our iOS app, making it even easier to scan product barcodes, search or browse for products when you are in the store. Download it from the app store today, and see why iTunes, the New York Times and Lucky Magazine have recommended us to their readers.

Let us know what you love, and what you think we could keep improving.

The GoodGuide Team

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