GoodGuide’s Transparency Toolbar – How It Works

This screencast video walks through how GoodGuide’s Transparency Toolbar works to help you shop your values when shopping online.

The Transparency Toolbar instantly reveals whether products you’re shopping for online are safe, healthy, green and socially responsible. It includes GoodGuide’s personalization features to see whether products match your preferences and values.

Try it out!

“Just as food labels help consumers make healthy decisions, a new product from GoodGuide can aid them in making socially responsible purchases.” — GOOD Magazine

“For now, GoodGuide is the only organization offering a service that makes detailed consumer product information both accessible and easy to understand.” — Fast Company

“As we all know, true transparency isn’t always easy to come by these days, particularly when shopping online, which is why this new tool from GoodGuide is such a gem.” — Mother Nature Network

“The Transparency Toolbar can help you quickly decide which baby products you’d like to purchase or register for without having to spend hours researching companies or possible toxins.” — Green Baby Guide

About Josh Dorfman

Josh Dorfman is GoodGuide's VP of Marketing. An environmental entrepreneur, author, and television and radio host, Josh is best known as "The Lazy Environmentalist," the media brand he created as a blog, book series, SiriusXM radio show and award-winning television series on Sundance Channel. In 2011, he was inducted into the International Green Industry Hall of Fame.
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3 Responses to GoodGuide’s Transparency Toolbar – How It Works

  1. Hi, Josh,

    I’m going to be giving this a try. I don’t know if it will ultimately be frustrating if I can’t find a product that meets all my criteria; confusing, if there end up being too many choices among imperfect products; or enlightening, as I realize perhaps that some of my favorite products don’t meet nearly as many criteria as I anticipated they’d meet. Ultimately, the question for me is, do the ratings inspire the companies to up their game? I’d love to review any data on that that you have.

    Thanks for all your good work, Diane MacEachern,

  2. Josh Dorfman says:

    Hi Diane,

    We really appreciate your giving the Transparency Toolbar a try. You raise excellent questions. To us, this about delivering information about the health, safety, green and ethical performance of products at the precise moment when people are deciding which products to “add to cart.”

    We’re listening closely to our community’s feedback to understand how best to deliver and display this information so that it’s clear, actionable and useful. We know we don’t have all the answers yet, but we feel that we’re making progress. The new personalization filters that accompany GoodGuide’s ratings are indicative of our commitment to this effort.

    You and I both know that it’s more than just people’s money at stake. They have every right to spend it in ways that support their and their family’s health and the health of the planet. If retailers and brands refuse or waiver in their willingness to disclose such information, then we’ll step in to fill the gap and continue to do our best to get it right.

    We welcome your feedback as we go forward. Keep up the great work on your end too!


  3. Pingback: Make Shopping Easier With The Good Guide’s Transparency Toolbar

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