GoodGuide: New Personalization Features

There have been lots of exciting changes at GoodGuide recently. From the introduction of our new personalization features to the Transparency Toolbar, we are making it increasingly easier to shop your values wherever you shop. In the video below, founder Dara O’Rourke describes all of the new features.

So what exactly are the benefits of creating your own personal filter?

We all have different values that influence our buying choices. For example, you might only want to support companies that are against animal-testing, but don’t care as much about sustainable packaging. By choosing the issues you care about to include in your personal filter and selecting whether they are “Important” to your buying decisions or absolutely you can receive customized recommendations that match your personal preferences.

For example, if controversial chemicals in products are a deal breaker for you, then highlight this issue as “critical” in your personal filter. Now, you will instantly be able to see whether any product GoodGuide rates contains potentially dangerous ingredients. If no, you’ll see PASS. If yes, you’ll see FAIL.

The best way to use these filters in action is with our new Transparency Toolbar. It appears when you are shopping online at retailers such as Amazon and Target, so you can instantly find products that are aligned with your values. Here is a list of all the filter categories:

  • Organic (Food): Food products produced without chemical pesticides or fertilizers, genetically modified organisms or irradiation. Products are certified organic by the U.S. Department of Agriculture.
  • Climate Change: Products made by companies that are taking substantive steps to lower their emissions of greenhouse gases and reduce the potential impacts of climate change.
  • Controversial Ingredients (Personal Care and Household): Products that do not contain known hazardous chemicals (such as formaldehyde or dibutyl phthalate),  suspected hazardous chemicals (such as Bisphenol A or triclosan) and chemicals that are subject of current safety controversies (such as artificial colors or fragrances). Also screens out products with incomplete ingredient disclosure.
  • Nutrition: Food products evaluated on their overall nutritional value, considering the amount of good nutrients (such as fiber, calcium, iron) relative to bad nutrients (such as sodium, sugar, and saturated fat).  Screens out food products that contain bad nutrients if they exceed public health guidelines.
  • Controversial Ingredients (Food): Food products that do not contain chemical ingredients that are controversial (such as artificial colors, additives or sweeteners; high fructose corn syrup; and sodium nitritite).
  • Energy Efficiency: Products that use less energy over their lifetime and will cut your energy bill.  Useful for finding the most energy efficient light bulbs, appliances, cars and cell phones. Reflects the top 20% most energy efficient products in a category.
  • Fair Trade: Products made by workers who are paid fairly, have the right to organize and are provided with a safe workplace. Products are certified Fair Trade by independent non-profit organizations. Certification also ensures that production practices protect and conserve the environment.
  • Pollution: Products made by companies that are taking substantive steps to reduce the amount of pollution they generate, comply with environmental regulations and operate with policies and practices that reduce air and water pollution.
  • Fragrance-free: Products that do not contain fragrances.
  • Resource Conservation: Products made by companies that are taking substantive steps to reduce energy and water use and to switch to renewable sources of energy like wind and solar.
  • Recycled Materials: Products with a high percent of recycled materials in the product or its packaging, with an emphasis on post-consumer recycled content. Useful for finding home and office paper products, tampons or diapers that have high recycled content.
  • Animal Testing: Products made by companies that do not conduct tests on animals.
  • Labor & Human Rights: Products made by companies with good records on labor and human rights.  Considers whether a company’s workers have the right to form unions and are treated fairly and whether the company incorporates international human rights standards into its code of conduct.
  • Eco-certified: Products deemed environmentally friendly based on certifications by independent third-parties such as the U.S. Environmental Protection Agency (EnergyStar, Design for the Environment),  EcoLogo, GreenSeal, FairTrade, Rainforest Alliance, Forest Stewardship Council, or Cradle to Cradle.
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