Everyone from cell phone enthusiasts to vintage clothing aficionados know what’s good, especially with the ongoing developments about brand transparency issues. Check out the wide array of blogs that featured GoodGuide this week:
HuffingtonPost.com “Carol Cone on the Forecast for Cause Marketing” Carol Cone, director of Brand & Corporate Citizenship at Edelman, predicts that consumers will be increasingly empowered to make informed decisions when shopping with applications like GoodGuide that instantly provide sustainability data.
Mobot.net: “Nokia Builds Robot from Old Mobiles” The blog for mobile phone enthusiasts announces Nokia’s new cell phone recycling program and that their commitment to the environment is reflected in GoodGuide’s cell phone ratings.
Zuburbia.com “The Good Guide” This vintage shopping blog writes about the importance of using a tool like GoodGuide to learn about a brand’s corporate responsibility. The blogger notes how easy the scanner is to use when out shopping.