Since the list was unranked, we thought it would be useful to see how these companies ranked in comparison to each other using the GoodGuide social score.
When looking at this chart, keep in mind that it doesn’t include all the companies in the world. The Ethisphere Institute evaluated an admirable 3,000 companies before identifying top performers; there are many reasons why this number isn’t higher. To highlight some of the companies not on this list, we’ve added a few from the GoodGuide database (in blue). Plus, as an added layer for comparison, we’ve displayed each company in terms of its 2010 revenue.
1. Top lists aren’t comprehensive.
2. Industry doesn’t seem to have that big of an impact on performing ethically.
3. What’s the relationship between revenue and being ethical? Does being a financially successful enterprise make it more difficult to behave ethically?
4. It’s great to celebrate, but there’s room for ethical companies to be even better.
Are lists that highlight top performing companies useful to you?