Inside the Mind of George Consagra

Last week I had the chance to sit down for a short chat with George Consagra, GoodGuide’s new CEO. Based on our conversation, there is a lot to look forward to in the coming months.

SV: What made you decide to work for GG?

GC: Several factors. Being able to capitalize on rich scientific data and using mobile technology to help drive dialogue between users and GoodGuide are two reasons. Also, the fact that GoodGuide is a company that has the ability to shape the world was a real draw for me.

SV: Based on that, is it safe to assume there will be a push to expand the mobile application?

GC: Yes, we will be expanding it. As Dara says, it’ll be a PhD in your pocket. The plan is to have tighter integration between the site and the mobile platform, and to add versions that are compatible with other smartphones.

SV: And speaking of dialogue, do you see a place for the company connecting users and manufacturers?

GC: Yes, basically you have power from the people to help shape discussion with manufacturers.

SV: This is a good time to segue into a question from Jon, a GoodGuide user. As GoodGuide begins to focus energy on revenue models, how are you going to reconcile the apparent conflict of interest between corporate clients that want their products rated highly and consumer clients who simply want an independent, trustworthy third-party rating?

GC: First, thanks to Jon for sending in the question and for being a fan of GoodGuide. With regards to the question, GoodGuide’s entire business is, and always will be, based on being an agnostic information platform anchored in defensible science. We show users and manufacturers alike in great detail why we rate a product a certain way. Letting the science speak for itself is very important to us, and I don’t see that changing as we move forward.

SV: How do you think your previous experiences will be relevant to your role at GoodGuide?

GC: I’m hoping to use my social networking experience to help improve the GoodGuide model. Ideally, that means getting more users involved and expanding the forum for discussion. I believe that the dual-team structure is unique to GoodGuide. Aggregating complex data is the bedrock of the company, but now it’s time to get that data to a user base so that we can create dialogue.

SV: What’s the most surprising thing you’ve learned this week?

GC: How wonderful the people at GoodGuide are, and how smart and passionate they are about the company’s mission.

SV: Have you used the app or site for any of your personal care products, household cleaners, food or toys?

GC: Absolutely. I use the app more than I use the website. I’m struck by how addictive it is. You use it on one thing and then you want to use it on other stuff. For me, I use it mostly on food. Sometimes on household cleaners.

SV: What’s your favorite green product?

GC: Fruit.

SV: Guess as a dietitian I can’t complain about that response. Why is it green?

GC: Because it’s mother nature – pure and simple.

About Sheila Viswanathan

Sheila Viswanathan focuses on educating individuals on how to make healthier dietary choices. She received her doctoral degree in Nutrition and Public Health from Teachers College, Columbia University and is certified as a registered dietitian.
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