Welcome to GoodGuide!

We are incredibly excited to introduce you to the GoodGuide Blog. We have been working away quietly for the last two years – first at the University of California, Berkeley, and most recently in GoodGuide’s world headquarters in downtown San Francisco – building the world’s largest and most reliable source of information on the environmental, social, and health performance of products and companies. The goal of this work is simple: to help you find safe, healthy, and green products.

And this week – finally – we get to show you what we have been building.
Last Wednesday, we launched our beta Web site at the TechCrunch50 conference. Check out our presentation:


Video streaming by Ustream

As you will see, this is a very early beta. But the feedback we have been getting has been amazing. We even won a Jury Award at the conference last week. Read more on our press page.

But does the world really need one more blog?
It turns out… yes.

One of the amazing things about the years of research we have been conducting is that we are constantly uncovering surprising facts about products and companies we thought we knew.

This blog will take you beyond our data and ratings, digging into some of the surprising stories we find as we look beneath the label of the products we consume every day. From shampoos to laptops to frying pans to the food we eat, there are a host of surprises. This blog will focus in part on product contents, looking at what is actually inside many common products, what functions those ingredients play, what risks they pose, and what alternatives there are to these chemicals.

We also want to dig into production networks: who actually makes the products we are buying? What corporation owns the brand you thought you knew? What are their policies and practices? And what were the impacts of making the product on the environment? On workers? On our health?

We will also provide quick summaries and commentary on breaking news stories and recent scientific studies. As news stories emerge about lead paint on kids’ toys, toxic chemicals in toothpastes, health impacts of baby shampoos, or sweatshop scandals in clothing and electronics firms, we want to help put them in context. And as always, we will be working to help you find safer, healthier, and greener products.

We also want to hear from you. We would love for you to participate in this conversation. Leave us comments. Ask questions. Disagree with us.

But most importantly, look beneath the label, and then Find What’s Good For You!

About Dara O'Rourke

Associate Professor at UC Berkeley and Co-Founder of GoodGuide.
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5 Responses to Welcome to GoodGuide!

  1. Michael Odza says:

    I love it, I’m glad you’ve done this, I think the TechCrunch presentation and panel suggestions were great — but how do you make money? What makes this a business?

  2. Michael Odza says:

    Okay, I took the obvious answer for granted. ReadWriteWeb wrote: "As for rich customers, Consumer Packaged Goods (CPG) is the classic advertiser. They spend tons…

    "GoodGuide did not reveal specifics on their revenue model. That is not a concern. GoodGuide is naturally monetizable, as the service creates a database of intentions. They will need to be careful in the nuances of monetization and so should take their time to get this right. But unlike communication services – which do not have a native monetization model – anything that creates a database of intentions finds clients and revenues fairly easily."

    But I think you should find an alternative to advertising…I’ll suggest some ideas elsewhere.

  3. ofelia manship says:

    I saw Dr. O’rourke’s presentation at west coast green 2008 and it was one of the highlights for me. I’m looking up my personal care products. One of them ranked a 2.8 on health and safety. Since I just bought it, it’s going back tomorrow!!
    This is a wonderful way to bring customers to businesses truly committed to bringing eco-friendly products.
    This is my new shopping compass.
    Thank you good guide team.

  4. I was wondering how Vaseline Petroleum Jelly can get an 8.7 rating on the good guide when it is a petroleum/oil based product which encourages the continued dependence on fossil fuels and supports oil based dictatorships such as the Saudi’s and Russians? While I understand that a resource like the Good Guide can not be perfect and is only a guide, it seems like it should take into account the relationship between petroleum products and the current political/social ramifications.

    That being said, I think the good guide is a great resource and I also recommend the skin deep website http://www.cosmeticsdatabase.com.


  5. drurvimb says:

    well.. it’s like I knew!

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