Tag Archives: sustainability

Green Marketing, From the Other Side

Posted on March 14, 2011 by

Last week I read a Fast Company article that discussed the changes in how brands market their sustainability efforts. In the article, Marc Stoiber contends that touting sustainable efforts can result in mixed reactions from consumers, saying that when you … Continue reading →

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Look Who’s On GoodGuide: Neil Chambers – Author, Designer, Entrepreneur

Posted on March 3, 2011 by

Neil Chambers has a been a close friend since 2005 when I moved Vivavi, my green furniture company, to New York City to tap into the city’s emerging sustainable design community. Neil wears many hats. He’s an accomplished designer and … Continue reading →

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How Target Can Leapfrog Walmart on Sustainable Products

Posted on December 13, 2010 by

Target’s announcement this week of their first comprehensive, company-wide sustainability commitments was treated by the media like a display of last year’s hot toys. It was largely ignored. Granted, half of Target’s announcement focused on well-worn initiatives to increase efficiencies … Continue reading →

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How GoodGuide can Benefit Manufacturers and Retailers

Posted on October 27, 2010 by

GoodGuide recently attended the Natural Products Expo in Boston. We got the chance to interact with some of the leading firms in the country innovating around healthier and more sustainable products. Learn more about how GoodGuide can benefit manufacturers and retailers … Continue reading →

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3 Ways Retailers Can Integrate Sustainability to Drive Bottom Line Performance

Posted on October 5, 2010 by

Last week the Retail Industry Leaders Association (RILA) had their annual environmental sustainability conference in San Diego. The conference was excellent and there were some really great sessions from leading brands, retailers and service providers. We heard an update from … Continue reading →

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