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Tag Archives: marketing
The Naked Brand
GoodGuide is honored to be featured in a powerful new documentary film – which is having its San Francisco Premiere today. The Naked Brand is: about how corporations can help save the planet one small step at a time. It’s an introduction … Continue reading
February Good News Roundup
With new developments arising in the Apple and Foxconn factory debacle, the media turned to GoodGuide as the expert source of information about these supply chain controversies. We’ve recapped some of the coverage below, along with some other highlights from … Continue reading
Five Words to Not Live By
Earlier this week, we saw a great list of greenwashing terms over at Huffington Post. We have a few more marketing terms of concern – words that lead you to believe in a concept that is unregulated and often subjective … Continue reading
We Say Vegan, You Think…
Before jumping into this post, a short detour: Some people go vegan for ethical reasons. Others, like Bill Clinton, opt to go vegan for health reasons. For these individuals, those five letters are a highly prized discovery – a way … Continue reading
Sugar By Any Other Name
As I write this post, lawyers in Los Angeles are having a battle royale over whether high fructose corn syrup can be called corn sugar. Stepping back just a little bit reveals that the real duel is between the Sugar … Continue reading
Review the Transparency Toolbar to Win a $100 Amazon Gift Card!
Want to shop your values while shopping online? Download GoodGuide’s new Transparency Toolbar to instantly reveal whether products are safe, healthy, green and socially responsible. The new personal filer option allows you to see how products match up with your … Continue reading
The Health Halo of Popular Brands
Recently, over at The Times-Picayune, registered dietitian Molly Kimball described a phenomenon that affects our food purchases known as the “health halo.” A brand’s inaugural product may be a great, nutrition-packed addition to your grocery cart, but in many cases, newer products from the … Continue reading
Going retro with packaging
Consumer packaged goods are, obviously, packaged. Over the past few months, the focus of most industry experts and the media has been what makes up the packages (ref: Pepsi and Coca-Cola announcing plant-based packaging). Before this sustainability and marketing strategy … Continue reading
Does your food have ORAC?
While food manufacturers are regulated in some aspects of food labeling, there are several pieces of information put on food packaging to get shoppers to buy a particular product. Recently, I saw one product that proudly highlighted the Oxygen Radical … Continue reading
