Author Archives: Dara O'Rourke

About Dara O'Rourke

Associate Professor at UC Berkeley and Co-Founder of GoodGuide.

WEF14: Why is Sustainability So Hard?

This post first appeared on The Guardian Sustainable Business Blog (Jan. 24, 2014) One thing that has surprised me in my time in Davos is how often I’ve heard CEOs complain about how hard it is to promote sustainability and … Continue reading

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WEF14: New millennial consumers and sustainability

This post first appeared on The Guardian Sustainable Business Blog (Jan. 23, 2014) The next generation of consumers is clearly on the minds of the CEOs and CMOs at Davos. A number of sessions have touched on what emerging “millennial” … Continue reading

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GoodGuide Joins UL Environment

We are very excited to announce that GoodGuide has been acquired by UL Environment, a business unit of UL (Underwriters Laboratories) that’s focused on helping people make, market, find, and trust greener, healthier, more sustainable products. This merger brings together two organizations deeply committed to sustainability … Continue reading

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The Naked Brand

GoodGuide is honored to be featured in a powerful new documentary film – which is having its San Francisco Premiere today. The Naked Brand is: about how corporations can help save the planet one small step at a time. It’s an introduction … Continue reading

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You Asked, We Delivered: Updated GoodGuide Ratings

In response to feedback we have received from GoodGuide users, companies we rate and third-party reviews, we have substantially revised selected parts of our rating system.  As a result, many companies and products will have new scores. Major updates include … Continue reading

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New HuffPost Article: 80% of Vitamin C is imported from China: Is it Safe?

I recently wrote a short article for Huffington Post on the contradictions of how we are seeing rapid growth in imports of food and drugs into the US, while the US Congress is proposing to cut the budget of the … Continue reading

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Seven Tips on Sustainable Design

I was recently invited by the Designers Accord to contribute to a really interesting series called “Sustainability in 7” that is now running on Core77 the sustainable design blog. Designers Accord asked people to speak for 2 minutes or less on the “7 … Continue reading

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Beyond the Ratings – The Problem with Nutrition Labels

Dr. Carlos Monteiro published a scathing critique of food nutrition labels in the US this week in World Nutrition. Dr. Monteiro argues: Products with nutrition labels are often not nourishing; Nutrition labels are mystifying; “Carbohydrate” is meaningless and misleading; “Protein” has … Continue reading

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Look Who’s on GoodGuide: Josh Dorfman, aka Lazy Environmentalist

GoodGuide’s growth over the past few months has been amazing to watch, and nothing reaffirms what we’re doing more than the support of individuals who have dedicated their careers to environmentalism. It’s with great pleasure that I introduce one of … Continue reading

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How to Combat High-Tech Greenwash

Green advertisements haunt me like ghosts across the internet. As the co-founder of GoodGuide, I regularly spend time on the web sites of “green” brands researching the ingredients in their products, their environmental and labor policies, and their disclosure of … Continue reading

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