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Author Archives: Dara O'Rourke
GoodGuide Joins UL Environment
We are very excited to announce that GoodGuide has been acquired by UL Environment, a business unit of UL (Underwriters Laboratories) that’s focused on helping people make, market, find, and trust greener, healthier, more sustainable products. This merger brings together two organizations deeply committed to sustainability … Continue reading
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The Naked Brand
GoodGuide is honored to be featured in a powerful new documentary film – which is having its San Francisco Premiere today. The Naked Brand is: about how corporations can help save the planet one small step at a time. It’s an introduction … Continue reading
New HuffPost Article: 80% of Vitamin C is imported from China: Is it Safe?
I recently wrote a short article for Huffington Post on the contradictions of how we are seeing rapid growth in imports of food and drugs into the US, while the US Congress is proposing to cut the budget of the … Continue reading
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Seven Tips on Sustainable Design
I was recently invited by the Designers Accord to contribute to a really interesting series called “Sustainability in 7“ that is now running on Core77 the sustainable design blog. Designers Accord asked people to speak for 2 minutes or less on the “7 … Continue reading
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Beyond the Ratings – The Problem with Nutrition Labels
Dr. Carlos Monteiro published a scathing critique of food nutrition labels in the US this week in World Nutrition. Dr. Monteiro argues: Products with nutrition labels are often not nourishing; Nutrition labels are mystifying; “Carbohydrate” is meaningless and misleading; “Protein” has … Continue reading
Look Who’s on GoodGuide: Josh Dorfman, aka Lazy Environmentalist
GoodGuide’s growth over the past few months has been amazing to watch, and nothing reaffirms what we’re doing more than the support of individuals who have dedicated their careers to environmentalism. It’s with great pleasure that I introduce one of … Continue reading
How to Combat High-Tech Greenwash
Green advertisements haunt me like ghosts across the internet. As the co-founder of GoodGuide, I regularly spend time on the web sites of “green” brands researching the ingredients in their products, their environmental and labor policies, and their disclosure of … Continue reading
How Target Can Leapfrog Walmart on Sustainable Products
Target’s announcement this week of their first comprehensive, company-wide sustainability commitments was treated by the media like a display of last year’s hot toys. It was largely ignored. Granted, half of Target’s announcement focused on well-worn initiatives to increase efficiencies … Continue reading
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Is there a Green Lining Behind Greenwash?
Is it possible that continued “greenwash” in the marketplace is actually a positive sign? A recent study of US and Canadian retailers conducted by TerraChoice reported an increase in the number of products introduced this year with environmental attributes – … Continue reading



