The Naked Brand

GoodGuide is honored to be featured in a powerful new documentary film – which is having its San Francisco Premiere today. The Naked Brand is:

about how corporations can help save the planet one small step at a time. It’s an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet. Corporations have incredible influence on the world we live in and that’s given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn’t enough. It’s time to actually be great.

The documentary features interesting interviews with some of the leading thinkers in the world of corporate marketing and communications: Alex Bogusky, Tony Hsieh, Yvon Chouinard, Keith Weed, and more. 

Check out the film and the growing movement towards radical transparency.

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About Dara O'Rourke

Associate Professor at UC Berkeley and Co-Founder of GoodGuide.
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