I was recently invited by the Designers Accord to contribute to a really interesting series called “Sustainability in 7“ that is now running on Core77 the sustainable design blog. Designers Accord asked people to speak for 2 minutes or less on the “7 things every designer should consider when integrating sustainability into design practice.”

Here are my quick sustainability design principles:

• Design for the life-cycle of the product.
• Design to reduce the largest impacts – focus on the hot spots.
• Design for service, not stuff.
• Design for transparency – tell the story behind your products.
• Design for feedback and learning.
• Design for the end-of-life.
• Design to make sustainability beautiful, cool, and hip.

Check out the short video below.